Hospitality marketing
Brand strategy, campaign planning, venue programming, paid media and content systems for restaurants, bars, event spaces and multi-location hospitality groups.
Strategy / Creative / Systems
Independent marketing and operations consulting / Mid-Atlantic
Make the whole thing work.
DC360 connects marketing strategy, creative, paid media, SEO, websites and operational systems for hospitality brands and growing organizations across Baltimore, Washington, DC and Northern Virginia.
Most problems do not arrive one department at a time. We connect the right pieces and stay close enough to make sure the work performs outside the presentation.
Proof 01BWI 39.2904° NDC 38.9072° NNOVA 38.8048° NPaper: UncoatedRun: DC360
02 / What DC360 does
One operating partner for connected marketing problems.
DC360 Consulting is an independent strategy, marketing and operations consultancy led by Kadeen Wiggins. Clients bring us assignments that cross normal agency boundaries: positioning that needs a campaign, a campaign that needs a website, paid media that needs better tracking, or a growing organization that needs a repeatable system instead of another temporary fix.
Digital visibility
Websites, landing pages, SEO, generative-search optimization and content structures that help the right people find, understand and trust the business.
Operating systems
Practical automation, reporting, templates and workflows that reduce handoff failures without removing human judgment.
03 / The premise
Most businesses do not need another disconnected vendor.
They need someone who can see the whole board.
The work crosses strategy, marketing, creative and technology because that is how the problems arrive in real life: connected.
DC360 identifies the real constraint, builds the right combination of work and stays involved through execution.
04 / Selected relationships
Trusted by people doing real work.
Experience across hospitality, nonprofit infrastructure, publishing, travel and public-facing campaigns—from independent organizations to multi-brand portfolios.
01CarpoolHerndon, VA
02ContinentalRosslyn, VA
03JackpotWashington, DC
04Rocket BarWashington, DC
05Bedrock BilliardsWashington, DC
06Nanny O’Brien’sWashington, DC
07Penn SocialWashington, DC
08Franklin HallWashington, DC
09Highline RxRArlington, VA
10Pam K. BambiniAuthor & educator
11StatesRiseDigital infrastructure
12Stephen Ambrose Historical ToursNew Orleans, LA
05 / Departments
Built around the assignment—not the department chart.
Sometimes the answer is a campaign. Sometimes it is rebuilding the machinery underneath it. The scope is shaped around what must change, not how many service boxes can fit on a page.
Strategy and positioning
Brand direction, offer development, campaign planning, audience strategy and the hard decisions that make execution sharper.
↗Hospitality marketing and programming
Marketing systems for restaurants, bars, event spaces and multi-location hospitality groups, including recurring programming and high-volume business moments.
↗Paid media and campaign operations
Google and Meta advertising, creative coordination, conversion tracking and reporting tied to actual business decisions.
↗Web, SEO and generative visibility
Websites, landing pages, search strategy, technical foundations and useful content designed for both traditional search and AI-assisted discovery.
↗Creative systems and production
Campaign concepts, graphic direction, short-form video, event promotion and reusable assets that help teams move consistently.
↗Systems, automation and reporting
Practical AI, workflow design, dashboards, templates and operational tools that remove friction without removing judgment.
↗06 / Start with the board
Before we build, we get the assignment straight.
The DC360 Working Session is a focused 90-minute working meeting for an organization with a real marketing, growth or operating problem. We map what is happening, identify the actual constraint and leave you with a written action brief.
Request a Working Session →Single location or clearly defined problem.
Multi-location, multi-brand or multi-team problem.
07 / Case files
The proof is in the range.
No inflated numbers. No borrowed language. Just the kinds of problems clients trust us to solve.
One operating backbone. Distinct venue brands that still feel like themselves.
DC360 manages strategy and creative across neighborhood bars, high-volume sports venues, event spaces and destination concepts throughout the region—without flattening them into one generic voice.
Social / Paid media / Campaigns / Creative directionDisconnected technical and creative needs turned into a usable launch system.
From websites and email systems to launch planning and donor communications, DC360 turns disconnected technical and creative needs into a clear system people can actually run.
Web / Email / Templates / Launch systemsSubject-matter expertise connected to stronger discovery.
For education, publishing and heritage-travel brands, we connect subject-matter authority with stronger search strategy, useful content and digital experiences built for discovery.
SEO / GEO / Content strategy / Monetization
Field tested / Mid-Atlantic08 / Behind the work
Kadeen Wiggins
Strategist. Creative director. Operator. Professional problem-solver.
Kadeen Wiggins is the founder and principal of DC360 Consulting. Based in Baltimore and rooted in Washington, DC, he works across hospitality marketing, paid media, web strategy, SEO, campaign development and operational systems.
Kadeen built DC360 for assignments that do not fit neatly inside one department. The approach is direct, deeply collaborative and focused on building something the client can actually use.
Based in Baltimore / DC-rooted / Serving the Mid-Atlantic and select clients nationally09 / Get in touch
Bring us the assignment as it actually exists.
Tell us what you are trying to move, fix or finally get off the ground. We will tell you honestly whether DC360 is the right fit and whether the Working Session is the right first step.
Private inquiriesNo public email address